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| What is CCNA? | Mission Statement | Membership | Partnerships |
| Advertising | Readership Data | Circulation Auditing |

What is CCNA?

The Canadian Community Newspapers Association (CCNA) is the national voice of the community press in Canada. It is a trade association representing the interests of its members i.e. community newspapers in Canada.

A federation of seven regional newspaper associations, CCNA was founded in 1919 as the Canadian Weekly Newspapers Association (CWNA). The creation of the CWNA was an expansion of the role weekly newspapers had in forming the Canadian Press Association, which received its charter in 1859. Organization of separate associations to govern the affairs of the daily, weekly, and magazine publishing industries was seen as a more efficient means to serve each segment of the print industry.

Today, CCNA celebrates more than 80 years of representing the community press in Canada. The seven regional associations that compose the CCNA are:

Full membership for individual community newspapers in any one of these seven regional associations includes membership in the national association. CCNA currently represents more than 700 English-language community newspapers with a total first-edition circulation of more than 7.7 million copies per week.

Mission Statement

The CCNA Board of Directors has developed mission and vision statements as guidelines for the betterment of regional and individual members and the industry as a whole.

"Mission: The Canadian Community Newspapers Association (CCNA) is dedicated to the excellence, credibility and economic well being of Canadian community newspapers through leadership, education, and communication."

"Vision: CCNA is the industry's focal point for leadership and co-ordination. The community press is recognized by the public, business and government as a powerful, effective and dynamic medium for news, opinion and advertising. CCNA projects this image on a national level. The national and regional associations foster freedom of the press, credibility, co-operation, growth and profitability."

CCNA Membership

CCNA's membership is based on membership in one of our seven regional community newspaper associations. Each regional association has its own criteria for full active membership. Community newspapers which do not meet this criteria cannot join CCNA as full active members. An alternative, however, is our Sustaining Membership.

For more information on becoming a member of CCNA through one of our regional associations, or to see if you qualify as for Sustaining Membership, contact the CCNA national office at 1-877-305-2262, or by e-mail at info@ccna.ca.

Partnerships & Affiliations

CCNA's corporate partners include federal government departments and agencies, private companies and other associations. For information on partnering and sponsorship opportunities with CCNA, please contact Tina Ongkeko by e-mail, tongkeko@ccna.ca, or by telephone at at 1-877-305-2262 x25.

Advertising in Community Newspapers

Local and national advertisers enjoy many advantages when they use community newspapers, including:

  • Higher average issue reach than any other medium (based on results from ComBase national readership study)
  • Precise coverage of specific markets with no waste circulation
  • Household penetration unequalled by any other print medium
  • Intense readership and loyal reader involvement (based on Angus Reid study findings)
  • Excellent vehicles for both ROP advertising and free-standing inserts targeted by FSA
  • Quality newspaper reproduction
  • Audited circulation figures
  • The capability of buying one or dozens of newspapers through Community Media Canada

Community Media Canada offers access to community newspapers across Canada, including French-language members of Les Hebdos du Quebec. Each regional office can provide you with more detailed information on:

  • One Order, One Bill system
  • Precise target marketing
  • Pre-printed inserts
  • Digital transmission of advertising material
  • Geographic Information System (GIS)
  • National or regional classified advertising

For more information on placing advertising in community newspapers, contact the Community Media Canada regional office nearest you by calling 1-866-669-2262 (toll-free).

ComBase - Community newspaper readership study

In 2002, CCNA launched a plan to develop a national readership research project to give precise data about the readership of Canada's community newspaper industry. Since then, the Canadian Community Newspaper Database, ComBase, was incorporated as an seperate and distinct corporation, and grew to be North America's largest ever readership study. For more information, visit the ComBase website, www.combase.ca.

Circulation Auditing

Having an up-to-date and accurate circulation audit is an important criteria of membership in the regional associations that compose CCNA. The CCNA operates a circulation auditing program that is specifically designed for community newspapers in Canada. The program, Canadian Media Circulation Audit (CMCA), was founded in 1971 under the name Verified Circulation, and has grown to have over 600 members. The program has branched out to include auditing for business and consumer publications, and is recognized as an effective and reliable auditing service. To learn more about the program visit the CMCA website at www.circulationaudit.ca.

| What is CCNA? | Mission Statement | Membership | Partnerships |
| Advertising | Readership Data | Circulation Auditing |